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Digital Marketing means data driven the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing start since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing. IT platform increase day by day. Digital Marketings continuous more prevalent and efficient. Digital Marketing techniques such as search engine optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content automation, campaign marketing, data-driven marketing and E-commerce marketing, Social Media Marketing, Social Media Optimization, E-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.

In fact, Digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.